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UID:pretalx-2026-UVVH7N@conferences.acspri.org.au
DTSTART;TZID=AEST:20261125T171000
DTEND;TZID=AEST:20261125T171500
DESCRIPTION:A career in the visual arts is personally fulfilling but incred
 ibly challenging to sustain. In Australia\, many artists struggle to recei
 ve sufficient income from their practice alone. Artists have adapted their
  work lives to meet these challenges through engaging in a portfolio caree
 r that embraces many entrepreneurial qualities. \nWorking as freelance\, s
 elf-employed and micro business owners\, artists operate within a network 
 of people and organisations that provide various forms of support. Profess
 ional networks and the relationships within them have long been identified
  as critical to the success of any entrepreneur\, including artists\, and 
 their ability to sustain their career. As such\, much work has been undert
 aken in the field of business research to understand the role of business 
 networks and their implications on business success. However\, the contemp
 orary networks of the Australian art market remain overlooked\, particular
 ly in terms of their relational and co-constructed nature. \nThis ongoing 
 study therefore responds to this knowledge gap and asks: what are the ways
  in which the Australian visual arts ecosystem supports artists to sustain
  their practice? As the study seeks to understand the relationships that s
 upport artists' careers\, this is best explored through Social Network Ana
 lysis (SNA) and a mixed-method research design. Given the importance of ne
 tworks within the Creative and Cultural Industries (CCI)\, SNA is particul
 arly well suited to describing the functions of the network and to analysi
 ng and exploring the network in a structured and systematic way (Swords 20
 22). Studies using SNA in the CCI have produced the most significant resul
 ts (de Bernard 2022) when approached with a mixed-method design. Sequentia
 l Explanatory Mixed Methods research (Creswell and Plano Clark 2018) allow
 s the researcher to collect both quantitative data and human experience\, 
 which can be combined to elicit a deeper understanding of the research pro
 blem. Using mixed methods can solve the problem of abstraction\, as quanti
 tative measures of the network often require further explanation (Swords 2
 022). In this project\, quantitative research is supplemented by qualitati
 ve methods in the form of interviews to provide deeper contextual understa
 nding. This research also contributes to SNA as it demonstrates how mixed 
 method research can be combined with SNA to move beyond describing the net
 work to explaining why the structure and relationships matter to the susta
 inability of individual careers. This research sits at the intersection of
  social network science\, cultural policy studies\, entrepreneurship resea
 rch\, and arts practice showing how relational dynamics and networks can e
 nable or constrain careers.\nThis research has broad significance to the A
 ustralian visual arts ecosystem. A map of the visual art ecosystem which i
 dentifies the impactful networks may help artists at all stages of their c
 areer navigate challenges and sustain their practice. This short video is 
 of interest to researchers from other creative fields as this method may b
 e replicated in their own disciplines. Beyond the CCI\, scholars intereste
 d in workforce precarity\, labour markets and sustainable careers may find
  this perspective useful. This research also has implications for policyma
 kers and funding bodies seeking to support a more sustainable and resilien
 t visual arts sector.
DTSTAMP:20261013T070101Z
LOCATION:Drawing Room
SUMMARY:Using Social Network Analysis to Map Sustainable Careers in the Aus
 tralian Art Market - Michelle Carter
URL:https://conferences.acspri.org.au/2026/talk/UVVH7N/
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