Friday 29th November 2024, 10:00–10:15 (Australia/Melbourne), Holme Room
Like many aspects of life, the COVID-19 pandemic has significantly transformed the research industry, including the methods used to conduct qualitative research.
The rapid shift to online methodologies has revealed challenges in traditional qualitative recruitment, amplifying participant concerns regarding data privacy and security. These changes have disrupted trust and engagement, underscoring the urgent need to rethink recruitment practices to meet the evolving expectations of both participants and researchers.
This presentation delves into the limitations of traditional qualitative recruitment methods and introduces innovative solutions designed to prioritize privacy, transparency, and the ethical use of technology. These advancements aim to control privacy security and increase data confidence, while making the whole process faster, scalable and more efficient for everyone involved.
Alex is a dualist researcher with 14 years of industry experience. With a background in Psychology and Sociology, Alex specialises in understanding social behavior, consumer trends, and behavioral economics.
Over the years, Alex has brought her expertise to diverse markets across Asia, Europe, and Australia, gaining insights from roles spanning client-side, agency, and now, panel environments. Her motivation to offer a well-rounded perspective from each vantage point is a passion of her approach to research.