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UID:pretalx-2024-P9CHLM@conferences.acspri.org.au
DTSTART;TZID=AEST:20241129T090000
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DESCRIPTION:Today’s digital information ecosystem is complex. There are un
 precedented amounts of personal information collected and shared for diffe
 rent purposes. It is unreasonable to expect Australians to engage meaningf
 ully with notices from the large number of entities seeking to handle thei
 r personal information. Industry has been vocal about having to shoulder t
 he cost of privacy regulation. But what is it costing Australian consumers
 ? \n\nThe Consumer Policy Research Centre devised and undertook a unique s
 ocial research study using an online ‘privacy sweep’ methodology across 
 a 24 hour period from 15-16 May 2024. The aim of our research was to pilot
  a methodology designed to quantify the burden of time and effort placed o
 n Australian consumers in what it takes to manage their online privacy in 
 2024 in Australia. This research contributes to CPRC's ongoing recommendat
 ions to the Federal Government to take a series of measures to reform the 
 Privacy Act. \n\nA group of citizen scientists participated in a 24 hour '
 privacy sweep'\, which involved two tasks and a series of evaluative metri
 cs to be undertaken for each new website or app visited within the 24 hour
  period. Task 1 required participants to locate and adjust the privacy set
 tings of every website or app they engaged with\, whereby the survey timed
  how long each action took. Task 2 required participants to use an automat
 ed word counter to conduct a word count of the privacy and cookie policies
  of the apps and websites they were using\, logging this information into 
 an online survey. Ease of performing each task\, and understanding the pol
 icies was measured using a series of 5 point Likert scale metrics.\n\nIn t
 otal\, 98 records were collected from a group of nine citizen scientists f
 rom consumer organisations and universities including CHOICE\, Reset\, the
  University of Melbourne\, and CPRC\; eight were based in Australia and on
 e based in Europe. We discovered that on 45% of occasions\, participants f
 ound it difficult to locate and adjust privacy settings. We also found tha
 t each site or app required anywhere from two to ten minutes of time for A
 ustralian participants to locate and adjust privacy settings. This was in 
 stark contrast to the participant based in Europe who spent on average onl
 y 3.1 seconds per website to manage privacy settings. The sweep also revea
 led that the average word count of a privacy policy was 13\,323 words\, eq
 uating to an average reading time of 56 minutes per policy\, and when aggr
 egated over the 24 hour period\, would take 14 hours on average to read al
 l policies encountered. \n\nOur research highlights a mismatch between com
 munity expectations and data practices. While businesses can quantify regu
 latory costs\, the time and effort required by Australian consumers to man
 age their digital privacy often goes unaccounted for. \n\nThis methodology
  provided a rapid turnaround study that quantified the time impost placed 
 on consumers in 2024 in Australia to manage their own privacy. While this 
 pilot test was modest in size\, it could easily be expanded in scope and t
 racked over time to determine if businesses practices are changing as a re
 sult of government pressure or changes to legislation that we hope to see 
 very soon.
DTSTAMP:20261007T041621Z
LOCATION:Holme Room
SUMMARY:The Cost of Managing Your Privacy - Marianne Campbell
URL:https://conferences.acspri.org.au/2024/talk/P9CHLM/
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