Anthony Frosh
Anthony is a senior research consultant at Wallis Social Research. Anthony has been working in research for more than 15 years, and in that time he has worked across a variety of sectors, managing various projects including experience/satisfaction measurement, usage and attitude testing, information campaign evaluation, and new product development to name a few.
Anthony is passionate about questionnaire design, and especially the role that cognitive testing can play in improving the quality of survey instruments.
Session
This workshop is aimed at anyone who develops and refines survey questionnaires and wants to ensure their survey measures have validity. The workshop will make the case for the value of cognitive testing as part of the questionnaire development process by looking at a few real-world examples where the cognitive testing process resulted in critical improvements being made to a survey questionnaire. Following this, the workshop will provide an outline and framework for how to conduct a cognitive testing program. In addition to this, the workshop will look at some key tips to enhance the likelihood of a successful cognitive testing program. Draft workshop subsections include: - Why do cognitive testing? - A framework for cognitive testing (developed by Roger Tourangeau, 1984) - An outline of how to conduct cognitive testing - Key tips for success - Practice session - participants to break into small groups and conduct a mock cognitive test on each other. Workshop then regroups to discuss learnings.