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UID:pretalx-2022-9YVF93@conferences.acspri.org.au
DTSTART;TZID=AEST:20221123T180000
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DESCRIPTION:Background: Researchers interested in business and management p
 ractices can gather significant insights from interviewing stakeholders wi
 thin workplace settings\, which supports naturalistic enquiries. However\,
  stereotyped responses\, or answers which are clichés or platitudes\, can
  limit the usefulness of the interview data\, with conventionally conducte
 d question-answer interviews potentially rendered meaningless should e
 mployees be too guarded in their interactions. This suggests researchers m
 ay need to look beyond conventional data collection techniques when interv
 iewing employees\, using a concept card technique. Although more commonly 
 used in health and education settings\, a concept card technique\, being a
 n extension of photo-elicitation\, is one approach which may be helpful wh
 en interviewing in the workplace. \n\nAim: Much of the research on photo-e
 licitation\, and the related use of concept cards\, has focused more on th
 e outcomes (result) of employing the approach to interviewing\, rather tha
 n how (process) to use the method. It has even been suggested  reason rese
 archers have favoured alternative methods over photo-elicitation is the la
 ck of pragmatic guidance regarding how to use the approach. As such\, the 
 aim of this paper is to develop a set of protocol regarding the planning\,
  design\, and use of concept cards to assist researchers wishing to utilis
 e the method.\n\nDescription: The study developed a ten-step process\, ado
 pting a deductive reasoning approach to developing researcher-gathered con
 cept cards and implementing these in interviews. This ten-step process was
  then tested within a PhD study by interviewing internal and external stak
 eholders of a sample of Vietnamese companies regarding social benefits of 
 Green Innovation. Green Innovation is not\, in itself\, a sensitive topic 
 but is an emerging concept. As such\, there was a very distinct possibilit
 y that understanding of Green Innovation amongst the participants could be
  low which could cause the participants to be reluctant\, or uncomfortable
 \, with sharing their views. This created a challenging proposition for th
 e novice researcher undertaking the interviews\, but one where it was felt
  the use of concept cards would be valuable interview aids.\n\nOutcomes: T
 he ten-step process for concept card interviewing was an effective framewo
 rk for investigating the social impact of Green Innovation in Vietnam. Pro
 viding participants with the opportunity to self-select concept cards for 
 discussion encouraged responses based on each participants individual st
 ories and helped minimise clichéd responses. Further\, it helped reduce b
 arriers between the interviewer and participants\, with participants enjoy
 ing the ability to provide their own input\, leading to collaborative know
 ledge expansion and a marked increase in the motivation of participants to
  explore Green Innovation in more depth. \n \nConclusion: Following the te
 n-step process\, the concept card approach to interviewing can be successf
 ully applied in a workplace setting\, helping to minimise the potential of
  clichéd responses from participants and encouraging high levels of parti
 cipant engagement within the interviews.
DTSTAMP:20260615T195211Z
LOCATION:Zoom Breakout Room 2
SUMMARY:Guidelines to a Ten-step Process for Concept Card Interviewing - Ho
 ai Anh Nguyen Dang
URL:https://conferences.acspri.org.au/2022/talk/9YVF93/
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