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UID:pretalx-2022-8A8DJM@conferences.acspri.org.au
DTSTART;TZID=AEST:20221124T134000
DTEND;TZID=AEST:20221124T135500
DESCRIPTION:Since the start of the Covid-19 pandemic\, many qualitative res
 earchers have pivoted to online data collection. Online qualitative method
 s have advantages and limitations compared to their face-to-face counterpa
 rts and are often considered to generate more\, but less rich\, qualitativ
 e data. In the case of online focus groups\, a particular challenge for ge
 nerating rich data is the difficulty in fostering participant-to-participa
 nt interactions and thereby eliciting unanticipated ideas. Our recent expe
 riences running six asynchronous online focus groups across two research p
 rojects in 2020-2021\, challenged many of the claims about the advantages 
 and limitations of this method. The focus groups explored Australian and N
 ew Zealand community attitudes towards novel biotechnologies in food produ
 ction and how these relate to underlying values. Our methodological reflec
 tions are twofold: firstly\, asynchronous online focus groups can generate
  rich individual data\, as might occur from one-on-one interviews. Second\
 , it is possible to foster participant-to-participant interactions and eli
 cit unanticipated ideas. Based on our experiences\, we argue that the asyn
 chronous online focus group is a promising data collection method\, with a
 dvantages that can be furthered through careful recruitment and design\, f
 lexible online platforms\, and responsive facilitation. These reflections 
 have practical and methodological implications for qualitative researchers
 \, particularly for studies that embrace an emergent design.\n\nRecording 
 link: https://acspri-org-au.zoom.us/rec/share/hgwslXAzf4qmRv8ipyQ8zMAGRA6Z
 C19EJzm11t5vL9ztJQFO7ZqqwZRhGSozzL4.GZreddTQcQGSpJ3u?startTime=16692576330
 00
DTSTAMP:20260809T222658Z
LOCATION:Zoom Breakout Room 2
SUMMARY:Revisiting the methodological advantages and limitations of asynchr
 onous online focus groups for qualitative research - Rebecca Paxton
URL:https://conferences.acspri.org.au/2022/talk/8A8DJM/
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