2020-12-02, 12:30–13:15, Zoom Conference Room
Qualitative research is challenging at the best of times – it has complex logistics, requires a diverse skill set on the part of the researcher, and often results in messy and unwieldy data. Further it is sometimes viewed (as David Silverman noted) as the poor relation to quantitative research which is typically seen as far more transparent and rigorous.
However, qualitative research can give unique insights into social and public policy issues – indeed we could argue that there is no greater time for us to understand people’s views, behaviours and experiences through qualitative approaches.
This presentation will navigate the opportunities and potential pitfalls of conducting qualitative research during a pandemic, and how to ensure that our efforts result in research that is credible, meaningful and useful.